"Scientific Advertising" by Claude Hopkins (1923) with Jay Abraham

Claude Hopkins Scientific Advertising. Scientific Advertising Book Summary By Claude C Hopkins How to write compelling advertising copy Claude Hopkins gives an comprehensive overview of effective copywriting He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend.

Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced According to Paul Feldwick, it has sold over eight million copies

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At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters research their clients' products and produce "reason-why" copy. Scientific Advertising is a book written by Claude C Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by.

Scientific Advertising Book Summary By Claude C Hopkins How to write compelling advertising copy. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field

Scientific Advertising by Claude Hopkins Book Review YouTube. Marketing Genius, Jay Abraham, once told me he had read this book more than 60 times and felt it was the impetus to launch his career as one of the most sought after and respected marketers, commanding $2,000.00 per hour for his phone and in-person consultations (later raised. Most importantly, Hopkins feels you should have quantifiable measurable results to measure the effectiveness of a promotion.